Wabi Blobi / Client story
Ava wanted the website to feel like the game.
Ava already had a Shopify store. She wanted visitors to understand the creativity and connection behind Wabi Blobi, and she needed a practical way to keep sharing that story beyond the website.
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- Client
- Wabi Blobi
- Working with
- Ava Zhao
- Industry
- Creative play & ecommerce
- Delivered by
- Cyber Genie
In their words
“Cyber Genie helped us express what Wabi Blobi is about, from a website that feels like us to a social plan and creative Reels that carry our story.”
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The starting point
She knew what the game meant. She wanted visitors to feel it.
For Ava, the page had to capture something specific: a game that brings families and friends together through imagination and play. She wanted the design and words to carry that feeling, while keeping the shopping experience connected to Shopify.
In their words
“I wanted the website to feel like Wabi Blobi: playful, welcoming, and about bringing people together.”
We worked with Ava to give that story room on the website. The landing page brings the brand’s artwork, message, and invitation to play together, with clear routes into the shop. Ava could share the direction she wanted while Cyber Genie handled the design and implementation.
A closer look / The brand in action
Let visitors feel why the game exists.
Ava wanted families and friends to see the spirit of Wabi Blobi in the page itself. The design uses the brand’s original artwork and real moments of people playing, while the content explains the creativity and connection at the heart of the game. The shopping links remain clear and easy to find.
Explore the Wabi Blobi website
What we delivered
What changed for Ava.
A landing page that feels like Wabi Blobi
The visual treatment follows the brand’s artwork, colors, and tone, giving the story a dedicated space alongside the Shopify store.
The value behind the product
The content explains the invitation to imagine, connect, and play together, helping visitors understand the experience the game offers families and friends.
A plan and a place to publish
Cyber Genie helped create the social media plan and set up a platform for planning and scheduling across Facebook, Instagram, Pinterest, TikTok, and YouTube.
Creative Reels with a consistent voice
We also help create social Reels around the brand’s playful identity, so the content feels connected to the website and the game itself.
The publishing setup
One place to plan the next post.
With the website’s story clearer, Ava also wanted a way to keep showing up on social media. Cyber Genie helped build the plan and set up one place to schedule content across five networks, alongside ongoing help creating Reels.
- TikTok
- YouTube
In their words
“I wanted a clear plan and creative help that keeps our content feeling like us. I also wanted one central place to manage all our social content and schedule posts for specific dates and times, without uploading ad hoc across five different platforms.”
How it comes together
A story she can keep sharing.
- 1
Express the brand
Use the landing experience to introduce the artwork, purpose, and joy of the game.
- 2
Connect to the store
Guide people who want to buy to the existing Shopify shopping experience.
- 3
Keep the story moving
Turn the social plan into on-brand content, with a shared platform to organize publishing.
The result
Her brand’s personality, carried from the website to the next Reel.
Ava now has a website that expresses the personality and purpose of Wabi Blobi, with support for carrying that story into social content. The landing page, social plan, publishing setup, and creative Reels are connected through the same working relationship, so she has a team to turn to as the brand grows.